What do you understand by the term “business system”? What is it and how do they make your business work for you instead of you working for your business?
To read more about the basics of systems, you should get the book called “The E Myth” by Michael Gerber. It’s a great book on systems and it tells you how to structure your business so that things run on autopilot.
A great example of a system is McDonald’s. McD’s is probably one of the perfect system businesses out there today. Every job is very carefully defined. They have a 200 percent turnover in their employees every year, which means they have to have everything systematized in order to get anything accomplished so that the people know exactly what they need to do.
They know that when they put the burger on, they press this button and this button for certain specific period of time, and there’s a chart in front of them on the wall that says, “Time to flip the burger when the buzzer goes off” and then they flip the burger. Then, they have another little diagram that shows them how the Big Mac is built and they follow that. On the sheets, it tells them, “This is a Big Mac sheet” or the wrapping sheet or the boxes they put them in, it tell them that “This is a Big Mac box”. Every little detail, even down to washing the floors in the bathroom is laid out for them.
They have checklists, and they go through these checklists for all of the things that they have to do. As a manager, you go through the checklist, and say, “this, this, this, and this is all being done. It’s all being done properly. These got done today. Now I can move onto this next batch of things that I need to do.” All I have to do is look at this list, make sure that it got done, or followed through with the task exactly the way they were told to do.
The result? You have a product that is consistent every time – you can go to Paris and you can get a Big Mac that tastes the same as it does in Italy, New York, California or South Africa. They taste the same everywhere because they use the same system, the same ingredients and they build them the same way.
If you can build systems around your business, the effect will be the same. You can have a system for gathering buyer leads, seller leads and then building that list and monetizing that list by sending out e-mail to them, offering them products or services for sale. It’s a great way to set up your business so that everything is done for you.
Once you’ve built a system, got it going and then let it continue to move and make money you will want to move on to the next system. It’s a great way to do business and it lets you extract yourself from the business so that you actually have a business rather than a job.
If your current business will collapse if you leave, then it’s a job. If your business will continue without you there, then you have a system – you have a business, and that’s what you want to create. You want to create something that you can sell later and make money with.
I can help you with:
- Gathering buyer leads
- Gathering seller leads
- Selling e-mails and newsletters to people on these lists